Bus travel is a significant public transport mode in the West of England.
Smart technology and integrated ticketing
The West of England Combined Authority has held longstanding aspirations to develop smarter payments and integrated ticketing. By removing barriers to public transport supports the wider goal to grow the market and reduce congestion.
The smart and integrated ticketing project underpins the regions approach to improving bus services. It also continues to deliver schemes and infrastructure that help give better priority for buses across our transport network.
What we have done
Supported smaller bus operators to upgrade to contactless payments and barcode readers - to date over 90% of smaller operator vehicles have been upgraded
metrobus online and on bus/at iPoint collection of travelwest smartcard tickets that allow travel on any bus operator
Produce a detailed benchmarking study looking at the technical; commercial; and regulatory enablers
Joint trial of seat reservation systems in response to reduced bus capacity due to COVID-19
What we plan to do
Work with operators to expand/improve tickets that allow travel on any bus operator and for journeys combining bus and rail in the area
Introduce Pay as You Go contactless travel on all buses with fares capped so residents are only charged the best fare
Work with operators to simplify and standardise fares and ticketing in the area – to offer flexibility and value for money
The West of England bus strategy sets out the vision for bus services and how to meet the needs of the public, delivering a joined-up network and a doubling of bus passenger numbers by 2036.
Delivery of simplified ticketing to all bus users to travel on a single ticket is a key enabler of the strategy. It also focusses on maximising bus service reliability and better integration with other modes; increasing the appeal and ease of use of public transport.