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Protect your assets

What is Intellectual Property?

All businesses own or use IP that needs to be protected. IP can include your business name, logo, website, technical innovation, software, images, and the look or design of your products. At Growth Hub, we provide small and medium-sized businesses (SMEs) with the expert help and guidance they need to safeguard their IP.

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What do I need to know?

IP assets play an important role in the sustainability and growth of your business. Your business needs to understand the changes to UK Intellectual Property law to ensure the smooth departure from the EU’s IP systems.

The changes affect several areas, including:

In our digital age, your business is likely to have benefited from the internet. Digital marketing and online sales help products and services reach a wider audience. This access has increased the chances of IP theft. You’re therefore at greater risk of having your ideas, products and services infringed upon.

No one will check to see if your IP has been infringed. It’s your responsibility to ensure that you safeguard your business’ assets.

There are four main types of IP:

  • Designs: protecting the overall look of a product including the colour, shape and texture
  • Patents: protecting new inventions; how they work, what they do, how they do it, what they’re made of and how they’re made
  • Trademarks: protecting brands, such as your business name or logo. Trademarks can consist of a word, phrase, picture, or a combination of these
  • Copyright: protecting written, dramatic, musical and artistic works including photos, recordings, software and databases.

Safeguard your ideas: People will always want to copy successful ideas. Depending on the circumstances, you can use patents, trademarks or copyright to protect your IP. These prevent competitors from using your ideas for their own profit. IP protection applies to businesses of all types and sizes.

Protect business growth: As an SME, it’s important to protect any unique products or services that you own. Competitors can use your success to take away your market share, resulting in slow growth or loss of revenue for your business. Pursuing the guilty party without legal protection can be both draining and time-consuming.

How can Growth Hub help me with IP?

Hand drawn building schematic
Get expert advice on protecting your IP

Consider where to disclose your designs to ensure they have adequate protection.

Get expert advice on protecting your IP
Permission to export

Contact rights holders in the EU to see if you have permission to continue to parallel export IP-protected goods on the secondary or parallel market.

Shipping containers.
Get expert advice on protecting your IP

Consider if you want exports to continue if you’re a business that owns the IP rights for goods currently parallel exported from the UK to the EU.

1-2-1 support

For personalised guidance about IP, request a call-back using our online form.

Video credit: IP basics: What is Intellectual Property?