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From Tears for Fears to Roni Size – how musical history is helping drive business growth

Smartphone in hand and headphones at the ready, Metro Mayor Dan Norris visited some of Bristol and Bath’s hidden music gems as part of an innovative project called ‘Everything is Music’.

The free mobile web platform has been developed by Europe’s biggest independent monthly culture magazine, in collaboration with award-winning technology company Landmrk.

Tom Frost, Co-founder of Bristol-based Crack Magazine explained that the platform allows people to engage with the local geography of the city through discovering musical stories, archive footage and a host of music and photos.

Music lovers visit everythingismusic.io and follow a map with 260 pinpoints, “unlocking” the story of each location through music, interviews and anecdotes which reveal our region’s musical past, present and future. Users are also encouraged to explore and take in the local economy they visit along the tour.

The platform is proving a hit with 7,000 users since its launch in May.

Metro Mayor Dan Norris said: “This innovative platform is a must for music lovers of all ages and takes people on a tour of old music venues, studios and record shops. It’s a fascinating insight into Bristol and Bath’s music history, from where 50s superstar Russ Conway lived in Bedminster to the studio in Clifton where Portishead recorded their first album Dummy.”

Tom Frost said: “This project has been an incredible effort over 18 months between both our teams. We have looked to present the most rounded and diverse selection of Bristol and Bath’s musical history as possible, and we’re excited to show Dan Norris a taster of what we’ve launched. We hope Everything is Music continues to be a driver for local businesses and understanding of the rich musical history of both cities.”

The project has been supported by the Creative Scale Up programme run by the West of England Combined Authority led by Metro Mayor Dan Norris.

2021-07-16T12:41:22+01:00 July 16th, 2021|