Vehicle Accessories: driving growth through digitisation and sustainability
Vehicle Accessories Ltd is a Bristol-based van conversion company that has continued to expand and needed to modernise its operations, streamline sales and HR processes, and improve its digital customer experience.
Working with the West of England Growth Hub, Vehicle Accessories were able to access a tailored mix of funded programmes, specialist advice and practical support which allowed them to identify and tackle key challenges while unlocking new opportunities for growth.
Acting as a central point of contact, the Growth Hub connected Vehicle Accessories to digital transformation support through Tech for Growth, strengthened HR practices via HR Essentials, and supported the introduction of eco-friendly initiatives through the Low Carbon initiative. These changes led to stronger online sales, a 10% decrease in overhead costs and higher employee retention.
About the organisation
Founded in 2003, Vehicle Accessories is based in Bristol and specialises in vehicle accessories and commercial vehicle conversions. Over 24 years, the business has evolved to offer mobile workshops, welfare vehicles, camper conversions and other commercial solutions. With a team of 18, they are committed to innovation and meeting customer needs while staying efficient and sustainable.
The Challenge
Despite strong growth, Vehicle Accessories faced several challenges:
- Their website was underperforming, making it harder to reach new customers and convert online sales
- Paper-based workflows and outdated booking processes slowed operations
- HR policies and recruitment practices needed updating to improve staff retention
- Rising energy costs and environmental pressures highlighted a need to introduce more sustainable ways of working.
The Growth Hub Approach
The Growth Hub worked closely with Vehicle Accessories to understand their ambitions, operational challenges and plans for future growth.
Through one-to-one advisor support, the business was guided to a range of funded initiatives designed to address their key priorities. Ensuring time and investment were focused where they would have the greatest impact.
Tech for Growth and Made Smarter are designed to help SMEs adopt digital technologies and improve productivity through innovation and automation. Through the Made Smarter programme, Vehicle Accessories secured funding for training for 3D printing with Plymouth Science Park and one-to-one support for the design and implementation of a digital booking and tablet system. This replaced manual processes and improved operational accuracy and efficiency. Via an in-depth digital diagnosis and one-to-one technical consultancy sessions, Tech for Growth supported the business with an improved website and overall digital customer experience, driving web traffic and supporting future online sales.
The Growth Hub also connected Vehicle Accessories to HR Essentials, a fully funded programme that provides SMEs across the region with expert HR advice and guidance. As a result, they were able to update staff contracts, implement robust policies and strengthen their recruitment and onboarding processes. This reduced turnover and created a clearer framework for staff development.
The Growth Hub team introduced the company to the Low Carbon Business Support team, who then helped carry out a sustainability survey and implement low-carbon improvements, including upgraded equipment and more energy-efficient ways of working.
Our Growth Hub advisor was brilliant and helped us modernise operations, improve HR practices, and introduce eco-friendly initiatives that reduced costs. Our team is more efficient, and our business is ready for future growth. For any business in the region, I would highly recommend exploring what’s on offer via the Growth Hub team.
The results
- Increased revenue through online sales
- Reduced overheads by 10% and improved profit margins
- Streamlined operations through digitised workflows
- Increased team size, reduced staff turnover and improved overall team satisfaction
- Reduced energy costs and the business’s environmental impact
How can the Growth Hub help?
Want to uncover how the Growth Hub can support scaling and growing your business?
Get in touch today to speak to one of our friendly enterprise advisors, who can guide you to the programmes and support you need.