New Silk Route is a Chinese Digital Marketing Agency providing marketing services to British organisations and businesses targeting the expanding Chinese market.
Google is blocked in China, but New Silk Route designs websites that can be viewed by customers there and provides bespoke marketing, social media and business translation services.
Founder Yang Ding was one of the first to benefit from the Migrant Business Support programme.
“The support I’ve received has been fantastic and helped me to grow the business. The HR training was invaluable. During the pandemic staff had to work from home and I found it difficult to manage them from a distance. I now have a clear understanding of processes and was given invaluable tips on supporting staff with mental health issues.”
Yang Ding: “Migrant Business Support is incredibly useful to people like me who are unfamiliar with how business works in the UK. I’ve upskilled, the business is growing and I’m helping other migrants by sharing my experience on the programme.
