Elaine Ward, Director of The Pilates Quarter, oversees a thriving Pilates studio which offers both private and group classes. Like many small businesses in the region, the studio faced challenges during the Covid-19 pandemic, prompting Elaine to seek support to enhance their marketing, operational efficiency, and growth strategy.
Initially, The Pilates Quarter grew organically, reflecting both the strong demand for Pilates and the expertise of Elaine and her team. However, this growth meant they had not needed to rely on marketing strategies like social media, leaving them with limited experience in digital promotion. It also meant their business systems had not been fully developed.
Recognising that organic growth alone had its limits, the team sought to expand their digital presence, enhance their online visibility, and implement more efficient systems to streamline daily operations.
The impact of Growth Hub's support was transformative. Over four years, The Pilates Quarter evolved from a small studio to a larger, more professional operation. They moved to a significantly larger premises, expanded their team from four to nine employees, and grew their client base from 150 to 420 weekly attendees.
