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Case Study: Kelpi and Made Smarter

Overview of Kelpi

Kelpi is tackling the global problem of plastic pollution by creating sustainable materials made from seaweed. These eco-friendly alternatives to traditional plastics are designed to fit seamlessly into existing manufacturing processes. With a team of experts from science, engineering, and business, Kelpi works with manufacturers and brands to develop and use materials that deliver outstanding performance while being kind to the planet.

Why Made Smarter?

The Made Smarter programme aligned with Kelpi’s growth strategy, particularly in identifying opportunities to integrate digital technologies. Kelpi valued the structured support, starting with 1:1 sessions with experts from the National Composites Centre (NCC). These sessions promised insights to refine their roadmap, identify overlooked opportunities, and address knowledge gaps.

Having previously benefitted from West of England Mayoral Combined Authority (Mayoral Combined Authority) grants and support schemes, Kelpi trusted that the Made Smarter programme would deliver tangible benefits.

Digital Acceleration Sessions with NCC

The 1:1 sessions began with an on-site process walk to identify inefficiencies and growth opportunities. After the fourth session, the NCC provided a report which highlighted high-impact projects, allowing Kelpi to prioritise improvements based on cost-benefit analyses. This structured approach provided clarity and quick wins for immediate action.

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Grant scheme: strengthening internal capabilities

The Made Smarter grant scheme of £20,000 addressed a major pain point—subcontractor reliance—by funding critical equipment acquisitions.

Use of grant:

  • brought key capabilities in-house to reduce costs, improve speed, and retain knowledge.

Impact:

  • enhanced efficiency and control over critical processes.
  • accelerated material development timelines, supporting quicker market entry.

The grant also helped secure internal approval for the investment by significantly offsetting costs.

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Internship: addressing knowledge gaps

Kelpi leveraged the internship programme to tackle a specific knowledge gap identified in the NCC report. 

  • Application process: the Made Smarter Team at the Mayoral Combined Authority team facilitated connections with academic experts to scope the project and identify the right intern. 
  • Work undertaken: the intern focused on delivering early modules of a high-impact project, with ongoing support from the University of the West of England technical experts. 

Expected benefits 

  • tailored solutions and knowledge transfer to build long-term internal capabilities. 
  • a structured approach to addressing complex challenges, ensuring future scalability. 
Kelpi team

Leadership training: building team expertise

Kelpi’s participation in the Leadership for Driving Technological Change training course reflected their commitment to team growth and effective digital transformation. 

Learning outcomes 

  • gained insights into digital technologies and business leadership. 
  • networked with peers to share ideas on scaling, process improvement, and innovation. 

Impact on operations 

  • broadened perspectives on creative problem-solving and strategic decision-making. 
  • expanded access to a supportive peer network within the West of England  

“The blend of support measures—grants, internships, and leadership training—provides a comprehensive approach to tackling complex challenges. The Made Smarter team at the Mayoral Combined Authority ensures the programme fits business needs while delivering impactful results.”

Kelpi strongly recommends Made Smarter to other production businesses

Impact of Made Smarter

  • Improved efficiency by reducing reliance on subcontractors.
  • Accelerated timelines for material development and market readiness.
  • Strengthened leadership skills and strategic planning for digital transformation.
  • Enhanced scalability through targeted knowledge-building initiatives.

Through this partnership, Kelpi has not only streamlined operations, but also positioned itself for sustainable growth, making strides in the fight against plastic pollution.

The programme is delivered in partnership with the University of the West of England and The National Composites Centre.