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Regional evidence report

The West of England’s strengths, challenges and future prospects

This report sets out the current position on the social, economic and environmental conditions that contribute to the quality of life of the people in the West of England. This evidence provides the context for the regional strategic framework, and provides a foundation for future decision-making.

The Mayoral Combined Authority has drawn from a wide body of research, local authority insights, and national data, and ongoing research with regional partners will continue to shape the region's priorities and actions.

The strengths of the West of England

The West of England is a dynamic and vibrant region, with a growing population, a highly skilled workforce, and a thriving cultural scene. These strengths provide a solid foundation for achieving a greener, more prosperous future, and enhancing the region’s appeal as a great place to live, work, and visit.

£ 43.2 bn+ worth of regional economy
37000 businesses in the West of England
3.8 m annual visitors to the region
11 % population growth expected by 2040 (980k today)
53 % of the working-age population hold higher education qualifications
40 % reduction in regional emissions since 2005
Strengths

An attractive place to live

The West of England is growing fast, with an 11% population increase expected by 2040. Residents enjoy beautiful green spaces, with 25% of the region protected for nature and biodiversity. Our commitment to sustainability is evident, with new rail stations, active travel initiatives, and ambitious plans to reach net zero.

Did you know? 40% of regional emissions have been cut since 2005.

Image credit: Bower Ashton, UWE
Strengths

Dynamic jobs and businesses

The most productive city region in England outside London, 53% of our workforce hold higher-level qualifications. The West of England is home to thriving sectors like aerospace, advanced engineering, and the creative industries. Over 90,000 students from four universities help fuel innovation and diversity in our job market, creating exciting prospects for future growth.

Did you know? Bristol is ranked the top UK city for tech jobs, with 33,000 jobs in 2023.

Image credit: Gary Newman
Strengths

An exciting culture

From world-renowned festivals to top-class sports teams, the West of England offers a vibrant cultural scene. Attractions like the Roman Baths and the Bristol International Balloon Fiesta draw millions of visitors, while thriving arts, food, and entertainment industries add to the region’s unique charm.

Did you know? The region welcomed over 3.8 million visitors last year, with tourism generating £2.1bn.

The challenges we face

While the West of England has many strengths, significant challenges remain. From tackling inequality and improving economic growth to addressing climate change and meeting net zero, the region must take bold steps to ensure a more sustainable and equitable future for all.

150000 residents live in deprived neighbourhoods
13 % annual reduction in emissions needed to meet net zero 2030
10 x higher average house price vs average income
41 % of region’s emissions come from transport
57000 households do not meet the Decent Homes Standard
3.3 % unemployment rate, which affects certain groups disproportionately
Challenges

Tackling inequality

Despite being a prosperous region, 150,000 residents live in some of the most deprived neighbourhoods in the country. Many face barriers to education, jobs, and health services, with significant income disparities affecting their quality of life. Addressing these inequalities is critical to ensuring everyone has the chance to thrive.

Did you know? Educational attainment is below the national average, with disadvantaged pupils scoring 17 points lower than the average.

Image credit: Freia Turland
Challenge

Growth and prosperity

Whilst the most productive city region in England outside London, economic growth in the region has been slow, with productivity increasing only 4% over the last decade. Rising housing costs are consuming a larger share of incomes, and real wages remain stagnant. The region needs support to boost innovation, tackle high living costs, and improve transport connectivity to unlock greater prosperity.

Did you know? The region's median house price is 10x the average income, up from 7x ten years ago.

Challenge

Meeting net zero and nature recovery

The West of England has made significant progress in reducing emissions, but reaching net zero by 2030 remains a major challenge. Transport emissions are still high, and the region faces a huge task in retrofitting homes and workplaces for energy efficiency. At the same time, climate change is already affecting the region with increased flooding and extreme heat. Alongside decarbonisation, efforts to reverse nature’s decline are essential, with biodiversity loss and habitat degradation posing serious risks to both the environment and residents’ wellbeing.

Did you know? The region needs to cut emissions by 13% annually to meet the 2030 net zero target, while addressing a 50% decline in UK priority species since the 1970s.