West of England
Data Lab
We're using data to strengthen our understanding of the West of England, and to shape the region's future
See how we're progressing in delivering against the region's Growth Strategy, explore the underlying data, and find out how we're building new insights to support targeted project delivery.
The West of England Data Lab is developing new ways to use data to improve our services for residents. We have an ambitious and innovative plan to build and share our evidence, and will update this page with new data when available.
The baseline figures for our Growth Strategy targets
Note: Available statistics do not yet cover the period since the Growth Strategy was launched.
Access datasets, insights and tools
Image credit: B&NES Explore our annual reports on the main strengths and challenges in the region
Discover the impact of our work
Image credit: Freia Turland Access headline data for each of our 70+ regional indicators
Explore trends and analysis on key economic factors in the region
See the latest data and thinking on the region's nature and environment
Our economy in graphs
Real GDP rose 21% between 2014 and 2023, falling sharply in 2020 before recovering past its pre-2020 level by 2021. From 2020, regional GDP has grown by 6.4% a year versus the UK average of 4.5% a year
Employment in the region's Advanced Manufacturing, Digital and Technology, and Creative Industries grew from 70,000 in 2015 to more than 95,000 in 2024. 10% of the region's jobs are in Digital and Technologies and 6% in the Creative Industries, significantly more than the employment share for these industries at the national level.
Employment rose from 77.4% in 2015 to a peak of 81.4% in mid-2022, then eased back to 79.6% by early 2026. 53% of residents in the West of England held a Level 4 qualification or above (a higher education qualification beyond A Levels), compared with 48% nationally. More than 110,000 students attend the region's four universities.
Economic inactivity peaked in 2017 at 20% and has dropped to around 17% in 2026. This is almost 4% lower than the national rate.
Key figures for areas of the West of England
A major growth area focused on high-value and innovative industries, with Brabazon new town at its heart
Our major cities are engines of growth, with a diverse economic mix that includes thriving creative and digital sectors.
A clean energy hub, leveraging nuclear, offshore wind and The Bristol Port to drive investment and low-carbon growth.
A centre for rural innovation and sustainable industry, building on its mining, engineering and manufacturing heritage.
A growth hub centred on the new Epic Campus, supporting innovation, advanced manufacturing and digital technology[
Contact us
If you would like to know more about the Data Lab please contact the team at strategy@westofengland-ca.gov.uk